From humble beginnings to growth overseas, the UAE-born eatery is set to take up residency in Riyadh by mid-November
Dubai’s very own homegrown burger brand, High Joint has revealed its plans for expansion in Saudi with multiple locations to be launched and operational in Riyadh by mid-November this year. Pop-ups by High Joint at major events in the Saudi city are also in the pipeline, ensuring an extensive and exciting flagship entry into the country.
From a passion project by three Emiratis that started as a hole-in-the-wall in Al Manara nearly three years ago, High Joint has grown to operate two – soon-to-be three – locations across Dubai, implemented a city-wide delivery operation, collaborated with leading chefs such as Reif Othman and brands including Puma, as well as winning multiple accolades and awards – namely being recognised as one of the best burgers in town.
Representing the brand’s first move overseas, High Joint will create an all-new menu that takes into consideration the different audience and flavour preferences of Saudis, while paying tribute to its roots by putting Dubai’s favourite burgers on the menu, including best sellers such as the High Jamz, Waffle Waffle, The H, and the High Chicken.
“We started High Joint from our very tiny in size but huge in character branch in Al Manara. A purely homegrown brand by three enthusiastic Emirati food lovers who wanted to bring people together from all over the world from that lovely and simple food – meat between two buns. From very early on, we intended to reverse the paradigm of importing burger brands from the USA and the rest of the world to exporting a Dubai homegrown brand across this region and to other countries around the world,” said Dr. Hamad Al Awar, Founder of High Joint.
“We look forward to sharing our explosive high flavours in Riyadh as well as learning from the people of Saudi and what they love to eat, to ultimately make High Joint more diverse and international in its flavours and creativity,” he added.
With a firm reputation for continuing to push boundaries when it comes to burgers, High Joint captured the hearts, minds and stomachs of Dubai residents through its commitment to serving high quality, great tasting ingredients, with its burgers prepared using a mix of 100% fresh, 100% GMO and antibiotic-free premium quality prime cuts that are all grinded in-house.
For more information visit highjoint.com or follow @high.joint on social media. High Joint is available for dine-in at Al Manara or Al Khawaneej Branch or delivery through Deliveroo, Talabat, ChatFood and Careem.