Hard Rock Cafe launches its newest burger inspired by Lionel Messi

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The limited-edition Messi Burger is now available at Hard Rock Cafe Dubai, and all Hard Rock Cafes worldwide

Hard Rock Cafe has revealed the global launch of its brand-new menu item – the Messi Burger – in partnership with football legend Lionel Messi, as part of Hard Rock International’s ‘Live Greatness’ campaign. Starting today, the new burger, crafted by Messi himself, is now available for fans to order at Hard Rock Cafe Dubai in Dubai Festival City, as well as all other Hard Rock Cafe locations worldwide.

As part of Hard Rock International’s ongoing partnership with Lionel Messi, Hard Rock Cafe Dubai is proud to introduce a namesake burger inspired by the famed footballer himself, paying tribute to Messi’s ideal burger components.

Luke Forzano making the Messi Burger.

The Messi Burger includes ten flavourful ingredients for a game-changing take on Hard Rock’s ‘Legendary Steak Burger’. As Hard Rock and Messi fans bite into the burger, they’ll taste a juicy double stack of the finest ground beef patties, seasoned, and seared to perfection. Tastebuds score big with the burger’s winning combination of toppings: provolone cheese, sliced beef chorizo, caramelized red onion, and Hard Rock’s signature, spicy, smoky sauce served on a toasted brioche bun with shredded romaine lettuce and vine-ripened tomato. For those looking to get really Messi, diners can opt to try the burger topped with a fried egg.

“It is an honour to take our partnership with world-renowned soccer star, Lionel Messi, and the Live Greatness campaign to the next level with his very own take on Hard Rock Cafe’s Legendary Steak Burger,” said Jon Lucas, COO of Hard Rock International. “We are excited to welcome Hard Rock and Messi fans to our turf to try the burger inspired by Messi’s very own favourites for a unique and unforgettable experience.”

The Messi Burger is now serving at Hard Rock Cafe Dubai, located in Dubai Festival City. For further information or reservations, please call 04 232 8900, e-mail sales@hardrockdubai.ae, visit www.hardrockcafe.com/location/dubai/ or follow @hardrockcafedxb on social media.

Hard Rock Cafe Dubai is open from 12pm – 12am on weekdays, and from 12pm – 1am on weekends, with live music available every night from 7.30pm on weekdays and 8.30pm on weekends.